Facebook, Facebook longevity, Facebook security, social media security

Will Facebook One Day Go the Way of Beanie Babies and New Coke?

By Dave Thomas | 1 min ago

We all know over time that things come and go. That being said, could you imagine a world one day without Facebook? When you add up the numbers, approximately 900 million people worldwide utilize Facebook, with the company’s Q1 revenue for 2012 alone more than $1 billion. Impressive numbers to say the least, but of course the world had been around for centurie… Read the rest

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Best Practices, Dave Balter, BzzAgent, Awareness Inc, @bostonmike, social media, influence, strategy

Chatting up Influence with Dave Balter, CEO of BzzAgent

By Mike Lewis | 11 hours ago

Dave Balter is a man who needs no introduction. As CEO of BzzAgent, a company that connects brands with over 400 million global brand advocates and author of two word-of-mouth marketing books, there’s hardly a person better suited to speak on influence and word-of-mouth (WOM). We recently caught up with Dave to interview him for our latest e-book, 3 Keys to I… Read the rest

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Social Mobile and Desktop Applications for the Digital Marketer

By Tammy Luksich | 1 day ago

As social media sites continue to emerge as the basis of connectivity among marketers, so does the demand for fresh content. However, do you ever feel like it takes too much time to jump from site-to-site in order to update? Luckily, software developers are already one step ahead with their brilliant mobile and desktop applications.   Until recently,… Read the rest

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Social Media IPOs, Facebook IPO, FB IPO

Top 20 Social Media IPOs = 50% Failure Rate

By Erik Qualman | May 10, 2012

Facebook’s IPO will be next week. It’s anticipated to open on May 17 between $28-$35 per share and a $96 billion valuation. So far Social Media IPOs have been mixed. Thanks to Mashable’s Todd Wasserman we can take a look at the performance of 20 of the biggest Social Media IPO’s. Looks like an even 50% chance for success…or fai… Read the rest

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social search, new bing, bing social search

Bing & Facebook Declare War on Google with Social Search

By Erik Qualman | May 10, 2012

Bing announced today it is changing the search game. As discussed in my best selling book Socialnomics (2009) the ultimate winner between Google, Facebook, Microsoft, Amazon and Apple may hing on which company figures out social search. Social Search: The New Frontier Microsoft and Bing are going all in on social search and why not? Google has already defe… Read the rest

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Hashtags for Heroes, #Hashtag4heroes, #HT4H, Raytheon Social Media

A new trend in social advocacy: donating Twitter characters

By Corinne Kovalsky | May 10, 2012

You can donate clothes, canned goods, old eyeglasses and even your rusty ’87 Yugo to charity. Now a growing number of causes are urging donors to chip in their unused Twitter characters, too. It works like this: send a tweet through special app, and any unused space is filled up with a public-service announcement like “Support injured servicemen and women” a… Read the rest

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Facebook Privacy, Social Media Privacy, Online Privacy

10 Ways People Use Facebook to Spy on Others

By Jen Sebastian | May 10, 2012

You would think that when it comes to social media sites like Facebook, the people who use them are, well, socializing, right? Well, apparently not everyone is in a particularly social mood when they log in. Via Christine Kane of Internet Service Providers, here are 10 ways that people use Facebook to spy on others: Checking Out Their Profile – Unless your pri… Read the rest

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infographic, social, influence, 3 Keys to Influence: Understanding and Leveraging Social Capital, brand advocate, brand advocacy, influencer, social influence, social capital, best practices, social strategy, Awareness Inc., @awareness, @bostomike,

Leveraging Internal and External Social Influence [Infographic]

By Mike Lewis | May 10, 2012

With 90 percent of purchases subject to social influence, it’s no surprise that savvy marketers are looking to leverage social influencers to increase sales and awareness. Influence is the single most effective and most enduring marketing asset. To help shed some light on the subject, our latest white paper, the 3 Keys to Influence: Understanding… Read the rest

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Travis Unwin, Sitewire, bostonmike, Awareness Inc.,Social Media, Awareness, Best Practices, engagement

Exploring Strategies For Successful Social Engagement with Travis Unwin of Sitewire

By Mike Lewis | May 8, 2012

As part of our interview series on effective use of social media marketing, I recently caught up with Travis Unwin, Director of Media Strategies for one of Awareness’ partner agencies Sitewire, a full service digital marketing and interactive advertising agency.  The agency now counts more than sixty consultants who provide their clients with the neces… Read the rest

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small business and social media

Is Your Small Business Being Social Enough?

By Dave Thomas | May 7, 2012

You are running a small business that seems to be stuck in neutral and you can’t quite figure out why that is. If that’s the case, have you checked to see whether or not you’re being social enough? For the successful small business person, he or she has gravitated toward and not away from social media as part of their online market scheme, especially given the fac… Read the rest

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